"Almost single-handedly revived Hawaii's television and film industry."
Governor Ben Cayetano
Imi Loa Magazine
Everyone Said, "Impossible. Universal Will Never Agree to That"…. And Yet They Did.
Never before had a studio given a state the right to use its film’s footage, star interviews, and marketing materials.
Universal did, with April.
Never before had a studio made an agreement to advertise and market a state along with its movie.
Universal did, with April.
April’s agreement with Universal and Blue Crush did more than pioneer a never-before-done cross-promotion between a studio, a film, and a state.
It gave Hawaii the gift of a lifetime. Literally.
April’s deal with Universal gave Hawaii marketing rights to Blue Crush materials in perpetuity.
Being the First-Of-Its-Kind Was Not Enough. April's Deal Is For Life.
April’s agreement with Universal Studios and Blue Crush did more than pioneer the first of its kind cross-promotion between a state and a studio.
It gave Hawaii the right to use Blue Crush footage, interviews, and marketing collateral in any way and anywhere Hawaii wanted — in perpetuity.
The U.S. Department of Commerce has been using Blue Crush’s materials to market and advertise Hawaii worldwide ever since.
Filmed in months. Marketed for decades.
A single deal delivering record-breaking value… without an expiration date.