Masini Enterprises

"No" and "can't" simply aren't in her vocabulary

— Mark Takai,

UNITEd states house of representatives

April hijacked Baywatch and its 5.7 billion viewers for Hawaii

Never mind that in Australia, scripts had already been written, actors cast, and printed newspaper headlines had proclaimed success.

April demonstrated unprecedented chutzpah by convincing show producer Greg Bonann to risk everything on her promise to deliver. He re-routed the world’s #1 action adventure TV series from Australia to Hawaii.

The now-iconic move renamed the show Baywatch Hawaii and resulted in 44 episodes, 2,640 hours of in-program advertising, and 140 new full-time jobs, while also introducing the world to Jason Momoa.

SHE HAS A WILl OF STEEL

“April fearlessly takes on seemingly impossible challenges and works tirelessly until she achieves successful and effective results. She has a WILL of steel—this tendency to just keep going until she succeeds at what she has set out to accomplish. April Masini is a definite force to contend with.”

— MARVA HAMILTON

VICE-PRESIDENT HUMAN RESOURCES, MCCGRAW HILL

Donald Trump: "April's events have set the bar. This is the standard by which all others will be measured."

April Masini didn’t just help bring the 1998 Miss Universe Pageant to Hawaii; she also co-wrote the supporting legislation. With a team of 500 volunteers, Masini produced nine related events, including Hawaii’s largest weekday parade and a statewide art contest, Share Aloha with the World, whose 2,879 entries, created by Hawaii’s children, remain showcased to greet travelers in every island’s airport, across the state. April’s inclusive approach united the local community in a global moment of pride.

In recognition of her exceptional leadership and service, the state established the Masini Volunteer of the Year Award, and the Governor officially proclaimed June 4 “Masini Day.”

A powerful, meaningful, and unforgettable impact

“April’s ingenious statewide contest, turned Miss Universe into a learning experience for children, and is just one example of April’s unique ability to create a powerful, meaningful, and unforgettable impact.”

(“Share Aloha with the World” contest artwork remains on display throughout Hawaii’s airports today. The contest remains the largest and most successful in state history.)

— Vicky Cayetano

HAWAII FIRST LADY

The Face of Relationship Advice Online & In The Media

What started as a bold class called For Men Only: Date Out of Your League sold out in two hours and launched April Masini’s explosive new career. Within eight years, she became a bestselling author and media maven, launching the Ask April advice column, the RelationshipAdviceForum.com, home to more than 400,000 members, and over 1,000 columns in publications across all demographics.

With more than 12,000 interviews, April became the advice expert, offering bold, no-nonsense guidance on topics such as etiquette, sex, career, and celebrity hot topics.

"April proved to be an extremely effective President."

Tony Eames, Retired President & CEO, Coca-Cola Ltd

When Brands Want Bold, Honest Relationship Insight, They Turn to April

April Masini was tapped as the official Relationship Expert for TD Bank’s national Love & Money campaign. She analyzed survey results and warned that it’s not the money, it’s the secrets that break trust.

In the Wall Street Journal, Procter & Gamble’s Old Spice also named her their “Dating Expert” for The Voice of Experience campaign, calling her a “unique thought leader” who gives guys the honest advice they need.